September 2013

How to Get More Sales with a Sexy Call to Action

September 11th, 2013|

There’s no question that sex sells, but you can’t really plaster images of <censored>, curvy solid bodies and scantily clad you-know-whatses across every page of your site.
…I suppose that depends on what you’re selling.
Ideally, your calls to action should be something entirely relevant to your audience.  Sex sells best when the product (…or service?) relates specifically to sex or something physical.  When it comes to other products and services, you want a call to action that makes sense for […]

August 2013

Steps to Successful Video Marketing that Works

August 4th, 2013|

You don’t have to have the chops of George Lucas to produce an effective video marketing campaign, but you do need a solid strategy.

Step 1 – Creating a Blueprint through Research

Knowing how your audience searches for you, and where keyword phrases fall in the buy cycle, is extremely important to the success of your campaign.  For the best visibility, you need to (at a minimum) properly target organic search and social media-based traffic among every aspect of your campaign […]