Article marketing is a powerful tool for building targeted traffic. Like blog posts, articles allow you to tackle a specific subject from an educational angle. These articles build credibility and show your customers that you know your stuff. Articles can be distributed in a variety of methods, all creating links back to your site. Not only does this provide a funnel for traffic that lands on the article but those links provide SEO value as well.
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Blogs can be something that articles cannot. Articles are typically straight-laced and professionally written to provide educational value. Blogs allow more room for personality to shine through. Many a business owner has put a human touch to their marketing using a blog. The ability to comment on blogs also opens up engagement channels with customers, making their experience more personal, and the brand more memorable.
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Anything that happens in your business is news. If you’re not telling your customers about it, they’ll never know. From new site design launches to new products, a press release gets the word out about your growing business. With premium distribution you can also develop additional links to your landing pages. With many news sites recognized as authorities by the search engines, these are a powerful tool for link building and SEO.
Even Old News Can Be Good News – Use Press Releases to Build Brand Recognition Today
An eBook might not seem like much, but when you produce a small, topically-focused report on burning questions your customers have – then give it away for free – you often earn loyal customers. Marketers and online businesses frequently give away valuable eBooks for free as incentives to opt-in, follow a brand or buy a product. Every industry has hot topics, and an eBook could help you address those topics with your audience.
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