Let’s take a break from marketing for a second….

You can do a lot to push your business with sales and marketing, but what really helps your business succeed is not local marketing, SEO, paid search, or even your powerful copywriting.  It’s certainly not your awesome sales guy.
It’s the relationship you create and maintain with your customers.
It doesn’t matter what kind of customer you have (from patients to contributors of non-profits) each of us has less-than-ideal characteristics that come to […]

Blogs are a powerful tool to have on your website’s arsenal. They aren’t there just to repeat the same story in different words. People look to blogs for how-to’s, opinion, other users experiences and insight to certain products and services. They are also a great way to increase your visibility, but there is little point if they are not useful and full of relevant and sharable content.

To many, the idea of business blogging is groan inducing. It’s extra work […]

As a small business owner, you might think that large companies have an easier time marketing themselves. After all, they have a huge budget and an entire department to develop and implement marketing campaigns.

What they don’t have is the same local advantage that your business has.  As a local business you know your customers and you know the local market better than anyone else.  Especially better than those bix bog competitors.

If you’re looking for some ideas about online local […]

The quality and interactive nature of your trade show display will make or break the experience for attendees visiting your booth.  One of the biggest mistakes a new exhibitor can make is trying to draw in crowds with extravagant displays.  Displays that are flashy might help get the attention of big crowds, but just getting a big crowd isn’t the point.

It’s not the number of people you get to your booth, it’s whether or not you’re able to engage […]

A business owner has a lot of hats and an unlimited number of issues to manage.  Among them, having a website hacked is somewhere at the very bottom of the list of worries.

It’s no surprise that the typical business owner doesn’t learn a site has been hacked until notified by a customer – sometimes hours or days after it occurs.  When it does happen, they are often frantic and have no process in place to easily restore the damage.
It’s […]