March 2015

Tips to Get More Local Business with Online Marketing

March 30th, 2015|

As a small business owner, you might think that large companies have an easier time marketing themselves. After all, they have a huge budget and an entire department to develop and implement marketing campaigns.

What they don’t have is the same local advantage that your business has.  As a local business you know your customers and you know the local market better than anyone else.  Especially better than those bix bog competitors.

If you’re looking for some ideas about online local […]

How Social Media Impacts Your Search Engine Rank

March 16th, 2015|

Google wants you to know that they care about what your customers think of your business.  So much so that they’re putting a lot of emphasis on using social media signals to rank your website.
But what’s a social signal?

A social signal is anything people do socially that involves your business.  That means sharing links to your site on blogs, video shares and thumbs up (as well as dislikes), comment likes, retweets, general engagement on sites like Facebook and even […]

11 Tips to Step Up Tradeshow Engagement for Better Results

March 4th, 2015|

The quality and interactive nature of your trade show display will make or break the experience for attendees visiting your booth.  One of the biggest mistakes a new exhibitor can make is trying to draw in crowds with extravagant displays.  Displays that are flashy might help get the attention of big crowds, but just getting a big crowd isn’t the point.

It’s not the number of people you get to your booth, it’s whether or not you’re able to engage […]