As your customers and prospects interact with your brand in social media, their followers will witness that engagement and investigate on their own. Each follower or fan becomes an ambassador of your brand through simple engagement.
When you speak to consumers and customers or clients through social media, it makes them feel like they have an in with your business. That they can open up about anything. If they know you’re listening, they’re more likely to produce returning revenue and referrals because they feel heard, respected and appreciated.
If your reach is limited to print ads and other one-way advertising, and you never engage customers outside of your business or store front, then you have extremely limited engagement. Social media lets you reach out and personally interact with your customers. That personal engagement builds trust that cannot be bought. Your customers ultimately feel like they know -you-. They also see that you’re more than just a brand, and recognize that there are people behind your logo. This level of engagement can give even the largest companies a “mom and pop” feel.
By listening to your customers and prospects across various social media platforms you can determine their primary pain points, frustrations, wants, needs, concerns, etc. With this information you can shape your social media marketing to help them bring an end to pain, frustration, worry, etc.
We don’t just talk for you, we listen for you as well. With Warner Digital Media, we have our ears to the ground to improve the customer experience while discovering the best ways you can reach out to your target audience.