You don’t have to have the chops of George Lucas to produce an effective video marketing campaign, but you do need a solid strategy.

Step 1 – Creating a Blueprint through Research

Knowing how your audience searches for you, and where keyword phrases fall in the buy cycle, is extremely important to the success of your campaign.  For the best visibility, you need to (at a minimum) properly target organic search and social media-based traffic among every aspect of your campaign […]