There’s been discussion around the growing popularity of responsive website designs replacing mobile sites, and how responsive designs affect SEO efforts.

Businesses have been under the gun to focus on developing mobile websites for their business – separate sites that are designed to display better on a mobile device than a computer.

The downside is that these mobile sites are a completely different version of your website, so that means every update you make has to be done again on the […]

Every time you email a cold contact list, pretend a kitten dies.

That might be a bit extreme but email marketing is a serious business.  If you’ve ever hesitated before sending an email out to a group of contacts – wondering how it would be received – then there’s a good chance you could have done something a lot better.

And I’m not talking about typos, glaring mistakes and orange boxes.

Before you send your next message on its merry way, here […]

You don’t have to have the chops of George Lucas to produce an effective video marketing campaign, but you do need a solid strategy.

Step 1 – Creating a Blueprint through Research

Knowing how your audience searches for you, and where keyword phrases fall in the buy cycle, is extremely important to the success of your campaign.  For the best visibility, you need to (at a minimum) properly target organic search and social media-based traffic among every aspect of your campaign […]