November 2013

Create Marketing Emails Your Customers Actually Want to Read

November 13th, 2013|

Most business owners have been here:  how to figure out how to engage customers, sell more products, or just keep their brand at the front of a customer’s mind.  It’s not uncommon for businesses to default to email marketing via promotions or a newsletter – or some mix of both.
While newsletters and email marketing are one of the most common forms of engagement, it’s extremely difficult to do them right.  The difficult comes in because email newsletters feature a […]

Google Hates Mobile Websites – Make the Switch to Responsive Website Design

November 6th, 2013|

There’s been discussion around the growing popularity of responsive website designs replacing mobile sites, and how responsive designs affect SEO efforts.

Businesses have been under the gun to focus on developing mobile websites for their business – separate sites that are designed to display better on a mobile device than a computer.

The downside is that these mobile sites are a completely different version of your website, so that means every update you make has to be done again on the […]

October 2013

Business Blogging Tips – How to Make Your Blog More Personal

October 4th, 2013|

When it comes down to doing business with customers, there’s really no replacement for in-person interaction.  That’s now how we do business now though.  We talk to customers around the world through digital channels without ever hearing their voice or seeing their voice.

Still, having that personal connection is one of the key things that can drive conversions in business and create long-time customers.

You have to reach for that personal touch through all of your marketing, especially your blog.  So […]

Pour Awesome Sauce on Your Email Marketing To Drive Sales and Conversions

October 1st, 2013|

Every time you email a cold contact list, pretend a kitten dies.

That might be a bit extreme but email marketing is a serious business.  If you’ve ever hesitated before sending an email out to a group of contacts – wondering how it would be received – then there’s a good chance you could have done something a lot better.

And I’m not talking about typos, glaring mistakes and orange boxes.

Before you send your next message on its merry way, here […]

September 2013

How to Get More Sales with a Sexy Call to Action

September 11th, 2013|

There’s no question that sex sells, but you can’t really plaster images of <censored>, curvy solid bodies and scantily clad you-know-whatses across every page of your site.
…I suppose that depends on what you’re selling.
Ideally, your calls to action should be something entirely relevant to your audience.  Sex sells best when the product (…or service?) relates specifically to sex or something physical.  When it comes to other products and services, you want a call to action that makes sense for […]

August 2013

Steps to Successful Video Marketing that Works

August 4th, 2013|

You don’t have to have the chops of George Lucas to produce an effective video marketing campaign, but you do need a solid strategy.

Step 1 – Creating a Blueprint through Research

Knowing how your audience searches for you, and where keyword phrases fall in the buy cycle, is extremely important to the success of your campaign.  For the best visibility, you need to (at a minimum) properly target organic search and social media-based traffic among every aspect of your campaign […]