January 2015

On the Go SEO – Apps to Help You On the Road

January 20th, 2015|

It doesn’t matter if you’re a small business owner or work for a huge corporation, there is a good chance that you will be working on the road at some point. Just because you have to travel doesn’t mean that your content marketing schedule should suffer. Apps make everything in life simple. Seriously, there is an app for anything you could want, and that includes on-the-go search engine optimization and content writing tools. So, pull out your tablet or […]

How to Choose Shopping Cart Software for an Online Business

January 6th, 2015|

With more consumers turning to the web to convenience shop and compare prices, it’s easier than ever for a brick & mortar business owner, startup or entrepreneur to make money of the ecommerce revolution.  The first step is securing the right hosting provider.  Next is getting your website online, complete with an integrated shopping cart.

While some folks use sites like Etsy and Artfire to sell products direct to the consumer, opening a webstore with proper shopping cart software on […]

December 2014

Say Cheese! Easy Steps to Add Optimized Images to Your Content

December 29th, 2014|

It takes more than just well written pages and optimized content to make a well-rounded website. You’ve finally gotten your business blog up and running and you’ve even optimized all your content for SEO. But, as always, there is something more you can do.

Think back to when you were a kid and actually enjoyed sitting down with a book. More than likely, it was one with rich and colorful pictures. Images are an important part to content and assist […]

Create Marketing Emails Your Customers Actually Want to Read

December 15th, 2014|

Most business owners have been here:  how to figure out how to engage customers, sell more products, or just keep their brand at the front of a customer’s mind.  It’s not uncommon for businesses to default to email marketing via promotions or a newsletter – or some mix of both.

While newsletters and email marketing are one of the most common forms of engagement, it’s extremely difficult to do them right.  The difficult comes in because email newsletters feature a […]

Ecommerce Trends for 2014

December 9th, 2014|

If you’re a small business owner heading into 2014, congrats on surviving the onslaught of holiday shopping season and resulting returns and exchanges that follow.  Unfortunately, this isn’t time for snoozing and putting your feet up now that the chaos is over.  You need to refine your ecommerce strategy for 2014, because the landscape is continuing to change with emerging technologies.  Success throughout 2014 and beyond depends entirely on your ability to adapt.

Here are some ecommerce tips and trends […]

Upgrade Hosting and Build a Better Website in 2014

December 4th, 2014|

Being a small business owner with a website presence can be hard work.  You’ve got to moderate community response, create content, update existing content, monitor analytics and performance, and follow up on errors that are reported… the list goes on.  With a little design overhaul this year and an upgrade to a better hosting provider you can make your website more responsive, more user friendly and more visually appealing.  Here are a few tips to build a better website […]